Acuity is the sharpness of thought and vision.

Acuity Commodities was created to provide clarity on markets, namely sulphur and sulphuric acid. We offer independent price assessments and analysis to help industry stakeholders make business decisions. Since launching in 2016, we created three pricing reports. We love new ideas and embrace change which will see us add additional products and services in the future.

Be sure to visit our website regularly for updates on Acuity Commodities – providing independent analysis you can trust.

Fiona Boyd - Director

Fiona Boyd, based in Houston, Texas, is Director of Acuity Commodities. She has covered the global sulphur and sulphuric acid markets since 2008 with a specialized focus on the North American market. Her expertise was developed under the mentorship of her father, Dr Robert Boyd. She has conducted numerous consultancy projects and regularly presents to clients and at industry events. In addition, Fiona played a key role in the development of several industry publications including weekly reports on the domestic and global markets as well as market outlook reports.

Prior to joining the sulphur/sulphuric acid industry, Fiona was a consultant and market analyst in the real estate sector. Her primary focus was conducting feasibility studies for hotel development and residential land acquisition deals. Fiona earned a bachelor of science from the University of Houston, where she graduated with honors.

Freda Gordon - Director

Freda Gordon, based in London, UK, is Director of Acuity Commodities. She complements the Acuity team with a focus on short- to medium-term market analysis in the global sulphur and sulphuric acid markets, which she has dedicated her career to analysing since 2010. She honed her experience and analytical skills editing several key price assessment publications and giving papers at international conferences. Her previous roles span journalism, business strategy, communications, marketing, public relations and social media.

Freda grew up in Hong Kong where she learnt to speak and write fluent English and Mandarin as well as Cantonese. She earned her bachelor’s degree in biology at the Hong Kong University of Science and Technology and held editorial roles in Asia before relocating to London in 2008.

Dr Robert Boyd - Advisor

AcuityEdits-3 (Small)Robert Boyd, Advisor to Acuity Commodities, retired in 2014 after 33 years as a market analyst and consultant specializing in sulphur and sulphuric acid. He worked at British Sulphur and Fertecon, and was co-founder and partner in PentaSul and Elkbury Sulphur Consultants. He started his sulphur career in London in 1981 and relocated to Houston, Texas in 1987.

In 1986 he founded the publication World Sulphuric Acid Weekly. In 1990 he co-launched North America Sulphur Service, providing in-depth insight into the domestic sulphur and sulphuric acid markets including a publication and private client presentation/consulting sessions. Dr Boyd was the main author of numerous multi-client studies; he carried out consulting studies for a wide range of private clients, and presented papers at industry conferences all over the world.